International Triennial “The 4th Block” is a unique designer’s exhibition, held every three years in Kharkov – the second largest city in Ukraine. Its aim is to bring together the latest trends and innovations in international poster design, displaying in each new exposition the most recent poster art from all over the globe, which has ecological objective or connotation. The name “The 4th Block” comes from the reactor number 4, which was destroyed in the explosion in the Chernobyl nuclear power plant.
The Triennial, first held in 1991 as a small poster action commemorating the five year anniversary of the Chernobyl disaster, has gradually transformed into a world renowned festival of eco-artistic events and exhibitions, drawing together participants both from inside the Ukraine and from outside its borders. With each new Triennial more and more contributors send their works to the exhibition. Today “The 4th Block” collection has over 4500 posters from 46 countries all over the world.
Eco Art: Graphic Design for Change, 2013, Riverside, CA
The assemblies such as the International Triennial “The 4th Block” are the integral part of human communication today, communication that brings closer citizens of different nations, people of diverse histories, customs and tongues. Thanks to these genuine dialogs between the individuals of different cultural realms, every day new connections are formed, new artistic techniques are found and new aspirations are realized. This, in turn, contributes to finding solutions to ecological and cultural problems that we face today, and helps to further promote the establishment of a more harmonious relationship between nature and men.